Consumer Insights Consultancy
Braybrook Consulting partners with brands, corporate research teams and research agencies to design, execute, and synthesize research that drives decisions, from home improvement, commercial construction and building materials to travel, tech, and beyond.
Whether you need a skilled moderator to step into a live project or a strategic partner from protocol design through final report, Aimee brings the depth, flexibility, and rigor your work demands.
Capabilities
Skilled facilitation of in-person and virtual focus groups, drawing out authentic perspectives across consumer and B2B audiences.
One-on-one IDIs with consumers, contractors, architects, and trade professionals, both B2B and B2C.
Usability testing, user journey mapping, and digital experience research to optimize products and platforms.
Survey development, data analysis, and statistical reporting to complement and validate qualitative findings.
Qualitative and quantitative synthesis, NPD frameworks, CX optimization, and NPS research that informs real decisions.
Leveraging Gemini, ChatGPT, and Claude to accelerate deliverables and sharpen insights without sacrificing strategic depth.
Sector Expertise
Deep domain fluency in the categories that matter most — translating specialized audiences into actionable insights.
Over 10 years dedicated to home improvement and construction in residential and commercial categories. From builders and GCs to architects, homeowners, and distributors.
A decade in car rental eCommerce and customer experience, bringing deep CX fluency to travel and mobility brands.
Broad consumer research capabilities across tech and digital products, adaptable to any category.
How We Work
Aimee steps in at any phase of your research lifecycle, from protocol design to final delivery, and brings end-to-end ownership when you need it.
Collaborative briefing to define objectives, audiences, and methodology, with rigorous discussion guides and questionnaires built to surface what matters.
Skilled moderation of focus groups, IDIs, and UX sessions, in-person or virtual, with precision and adaptability.
Expertly fielded surveys with panel procurement, programming and testing to ensure talking to the right people to capture the right insights.
Thematic coding, pattern identification, and cross-segment analysis that turns raw data into coherent narratives.
Clear, actionable findings presented in a format your team can use, from topline summaries to full strategic reports.
Whether you need a skilled moderator or an end-to-end research partner, Aimee is available for project-based and ongoing engagements.