Fractional Insights Leadership
Senior researchstrategy.On demand.
For organizations that need high-level consumer insights leadership without the commitment of a full-time executive hire, Aimee steps in as your Fractional Insights Leader.
The Model
All the strategic depth.None of the overhead.
The Fractional Insights Leader model gives your organization a seasoned research executive, without the salary, benefits, and long ramp-up of a permanent hire. Aimee embeds into your team, learns your business, and drives continuous research strategy as if she were sitting down the hall.
Scope of Work
What a Fractional engagement includes
Research Roadmap Development
Build and maintain a rolling research agenda aligned to your business priorities, so insights are proactive, not reactive.
Vendor and Agency Management
Evaluate, onboard, and manage research suppliers and agency partners. Aimee brings the rigor of an internal champion to every vendor relationship.
Study Design and Oversight
From methodology selection and discussion guide development through fieldwork oversight and quality control, with end-to-end ownership on every initiative.
Synthesis and Strategic Delivery
Translate raw findings into board-room-ready strategy. Topline readouts, full reports, and executive presentations delivered with clarity.
Team Mentorship
Upskill internal teams in research best practices, tools, and methodological thinking, building lasting capability inside your organization.
AI-Assisted Research Integration
Embed AI tools including Gemini, ChatGPT, and Claude into your research workflow to accelerate timelines while preserving strategic integrity.
Ideal Client Fit
This model is built for you if…
You're scaling research without a dedicated leader
Your team runs studies, but no one owns the strategy. You need a guiding hand that brings structure and elevates the function.
You're between full-time hires
A research director just left, or you're not yet ready to commit to a permanent headcount. A fractional engagement bridges the gap seamlessly.
You need category expertise fast
Building materials, roofing, home improvement, car rental, or tech: Aimee's category fluency means zero ramp-up time in the verticals that matter most to you.
You want insights to drive decisions, not just decks
Aimee's role is to make sure research findings inform real business strategy. She stays through implementation, not just delivery of a deck.
Fractional vs. Full-Time vs. Agency
| Criteria | Fractional | Full-Time Hire | Agency |
|---|---|---|---|
| Strategic ownership | Limited | ||
| On-demand flexibility | |||
| Institutional continuity | |||
| Senior-level execution | Varies | Varies | |
| Cost efficiency | Varies |
Ready to build a researchfunction that lasts?
Let's discuss how a Fractional Insights Leader engagement can be structured around your team, timeline, and goals.
Start a Conversation