What We Offer
Research servicesbuilt for everyphase of the lifecycle
From protocol design and fieldwork execution to analysis and strategic delivery, Aimee brings senior-level capability to every stage of your research.
A fullspectrum ofresearch capabilities
Whether you need a skilled moderator for a single engagement or a strategic partner across a multi-phase program, Braybrook Consulting delivers with precision.
Voice of the Customer (VoC)
Deep-dive qualitative outreach and quantitative data analysis to uncover the drivers of customer loyalty and churn. We provide expert insights into customer needs on-demand, offering the clarity of a dedicated research team without the additional headcount.
Quantitative Research
Survey development, data analysis, and statistical reporting to complement and validate qualitative findings.
Focus Group Moderation
Skilled facilitation of in-person and virtual focus groups, drawing out authentic perspectives across consumer and B2B audiences.
In-Depth Interviews
One-on-one IDIs with consumers, contractors, architects, and trade professionals, both B2B and B2C.
UX Research
Usability testing, user journey mapping, and digital experience research to optimize products and platforms.
Strategy and Analysis
Qualitative and quantitative synthesis, NPD frameworks, CX optimization, and NPS research that informs real decisions.
AI-Assisted Research
Leveraging Gemini, ChatGPT, and Claude to accelerate deliverables and sharpen insights without sacrificing strategic depth.
Applications
Where the workcomes to life
From naming a new product to mapping the full customer journey, every engagement is designed to answer a real business question, sharpen strategy, and move the work forward.
Product Research
Developing research plans from new ideas through commercialization to support ideation, optimization, and go-to-market strategies for new products, existing products, and mature brands. Concept testing with customers, both in-person and virtual, ensures products are built for success before they reach the market.
Marketing Strategy
Aligning value propositions, messages, and calls to action to customer beliefs, pain points, and needs. Creative testing identifies the specific messages, images, and campaigns that resonate most — uncovering the why and how to sharpen strategies that connect.
Research & Development
Partnering with product and material scientists to instill the voice of the customer at early stages of development, ensuring products are built for purpose, not over-engineered.
Branding
Brand health studies, brand trackers, and awareness and usage studies to establish a clear baseline of brand health and program offerings. Strategically building studies to scale and deliver meaningful results over time, so clients can measure the impact of strategic changes made with the customer at heart.
Loyalty Programs
Enabling marketing teams to build loyalty programs that meet the needs of consumers, compete with market players, and attract new business from ideal customer profiles.
Journey Mapping
Leveraging qualitative and quantitative research to understand the customer journey at every phase of brand engagement, building detailed maps of emotional and functional experiences, identifying the moments that matter and where brands have a right to win.
Naming
Naming is part art, part science. Through structured brainstorming, creative ideation, and quantitative validation with the ideal customer profile, we develop names that carry meaning, build on brand equity, and create a genuine connection with the people who matter most.
Digital Experiences
Leveraging a strong foundation in UX Research, certification from Nielsen Norman Group, and an extensive background in digital analytics and web optimization, Aimee helps brands build digital experiences that connect with customers and enable the jobs they need to get done.
Process Improvement
Structured problem identification, root cause analysis, and process framework development that reduce waste, eliminate customer friction points, and deliver value where it matters most to both the business and the people it serves.
Flexible engagement models
Project-Based
Defined scope, timeline, and deliverables for a single research initiative, ideal for agencies managing specific client projects.
Ongoing Partnership
Retainer or recurring engagement for agencies and brands with continuous research needs across multiple studies.
Phase-In Support
Step into an active project at the moderation, analysis, or reporting phase, with seamless integration into your existing team.
End-to-End Research
Full lifecycle ownership from discovery and protocol design through fieldwork, analysis, and final strategic delivery.