Sector Expertise
Decades of combined experience across categories where precision and audience fluency matter most, spanning home improvement, building materials, travel, and digital experiences.
With over a decade embedded in building materials and home improvement, Aimee brings rare category depth to residential and commercial research. She has engaged General Contractors, Roofers, Builders, Architects, DIYers, Homeowners, Distributors, and Realtors, conducting Brand Health studies, Concept Testing, NPD research, and exploratory foundational research.
A decade of specialized experience in car rental eCommerce and customer experience gives Aimee deep fluency in how travel decisions unfold, from search through return. Her work at Avis Budget Group shaped booking flows, loyalty programs, and digital touchpoints across leisure and business contexts. Her CX expertise makes her an efficient, credible partner for any travel or mobility brand seeking qualitative depth alongside quantitative validation.
Aimee's technology expertise spans UX research, usability testing, and digital analytics across consumer and B2B experiences. Her adaptability across digital verticals makes her a strong partner for any product team seeking clear, actionable consumer input.